Former Blizzard Producer Talks About AC Shadow Apology Response: Players Win! Ubisoft Deeply Pressured
Ubisoft has issued a lengthy response to the controversy over Assassin's Creed: Shadow, apologizing to Japanese players and promising to continue developing the game based on feedback. Former Blizzard producer Mark Kern said that Ubisoft refused to answer the question of whether the order volume was higher than the previous game during the earnings call, and now apologized to Japanese players in a difficult situation, indicating that they felt oppressed by player resistance and urged players not to buy the game.
Mark Kern is known for his opposition to the gaming industry's culture of diversity, fairness, and inclusion, having led the petition to remove the censorship of Sword Star.
It is worth mentioning that Ubisoft released its latest financial report before issuing the apology statement, causing the company's stock to plunge by more than 12%. There is speculation that Ubisoft may have issued the apology statement under pressure from shareholders and investors.